A mixed message is represented by a news outbreak from OTT (over-the-top) video world. This message describes the importance of OTT for the conventional media powers such as AT&T and Viacom, the media marketers and the content developers.
WPP’s GroupM released a report last week called “The State of Video” which can provide some really helpful context of OTT Market.
However, there is a good news for conventional media companies, there are tons of people who still watch television, despite o the consumers who prefer on-demand videos. Moreover, the 45 billion person-viewing hours/month of TV watching hours comprises of live sports streaming. This is great for the sports leagues and the sports teams that own broadcast rights.
The report by GroupM provides warnings regarding the “forced view” of TV. The consumers have highly disapproved how they are forced to pay for the complete networks even if they don’t want to and to watch commercial while they are watching TV. This rebellion of customers raises risks against the major revenue systems of traditional TV i.e. monthly fees paid by the subscribers and advertising.